A Fabulous Affair will be a business that provides its customers with the expertise necessary for a spectacular event at a reasonable cost.  The combined talent and professionalism of the partners will allow the business to operate successfully.  Each of the partners will bring with them vendors who will in turn provide discounts for the customers of A Fabulous Affair.  As a result the client will receive the service of a quality special events company at a reasonable cost.  In addition to providing customers with discounts, the vendors will also pay A Fabulous Affair a referral fee for each event they service.  As a result, the company can charge its customers reasonable fees.

A Fabulous Affair will plan the customer’s event from inception to completion, covering all areas such as:  event them, site selection, menu planning, location design, color scheme, staffing, security, entertainment, and anything else the client might require.  The only limitation faced by the event planner will be the customer’s budget.

A Fabulous Affair intends to target private parties and corporate functions as its main source of business, depending on the size of the party and the client requirements. The more expensive events are projected to occur during the winter when companies hold their annual holiday parties, and during the summer season, when most weddings are held.  A large percentage of this business will be generated through an aggressive marketing and advertising campaign.